Riedel Glass Case Study

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LTS Distribution – Delivering On Taste And Quality!

The Client
From its beginnings in northern Bohemia back in 1756, Riedel Glass represents a 250 year success story spanning eleven generations of the same family. Now enjoying international recognition for the design and production of the highest quality grape varietal specific glasses and decanters for the full enjoyment of wines and spirits, Riedel is believed to have changed the world of wine glasses forever. Today, top rated wineries and restaurants throughout the world use Riedel products, choosing from collections to match every lifestyle and price range.

The Requirement:
In the UK, RSN.UK Ltd t/a Riedel supplies four market sectors: Trade, Retail, Wine Trade and directly to consumers via product sales from the website. Riedel were seeking a distribution partner capable of servicing the requirements of its distributors and also handling a percentage of the ‘direct to door’ deliveries into restaurants.

The Solution:
LTS Distribution has now been working with Riedel for over a year, servicing mainly the Trade sector, delivering to specialist distributors as well as directly to selected establishments. The solution devised to handle the Riedel requirement goes much further than simple distribution; LTS also acts as a facilitator for Riedel, with high value glassware delivered in bulk to LTS’s Birmingham warehouse from the company’s factories in Austria and Germany. Here, it is unpacked and repackaged in smaller ‘master carton’ quantities to match individual orders.

The Testimonial
Commenting for Riedel, Office Manager Lisa Perry underlined the close working relationship which has developed between the two companies. “We enjoy good service, and our contacts at LTS are always approachable and keen to help. They are flexible in terms of the service they offer and are capable of re-examining solutions and reacting accordingly in line with changes to our business model,” she stated.

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